In a world that is out of control, consumers are bombarded with hundreds of advertising messages per day in a variety of media, it is imperative to develop an understanding of consumer thinking to develop an advantage in advertising.
Consumers are confused by excessive stimulation. Also keep in mind that the perception of selective consumption of a leakage or excessive complicated brand includes products or services entails. Therefore, the focus in marketing and simplicity is the key to the development of care and loyalty, as well as keeping the attention and loyalty.
The broker of various products or services must be simple, easy to use research and purchasing process so that they can hold the attention and loyalty of consumers, because consumers tend to lose focus and let your website if it is confusing or difficult to navigate.
Use the same colors, the message, the preparation and presentation graphics to maintain contact marketing and consumers to follow the attention of all communication channels.
Finally, sustain the simplicity in the development of your brand. It is also the consumers to stay focused and not get confused by getting treatment of the screen. People buy the product or service, to save time, social development, increase efficiency, improve self-awareness, and improve safety. If you are focused on the presentation of a simple marketing message and you will have more success than if you spread your marketing is complex and far.